

Summary
Developed by me during their website build. The logo is fun and playful like pools are, and the business card really reflects the look of their website to help them establish a cohesive brand.
Rationale
The client really wanted a circle in his logo, so I placed the whale illustration I did on top of a transparent circle. I also used a italic typeface to give the logo a sense of fast movement.
Outcome
The idea here is to put all of their current & future collateral together. Then pull up their website at the same time and you will really get a sense of the branding that my client was very big on establishing.
Software
- Photoshop
- InDesign
Review
Creative Genius
Mathew really captured the movement of water for my pool site. It really resonates with our customers.
55
Gravenhurst,
P1P 1Z9,
ON