Developed by me during their website build. The logo is fun and playful like pools are, and the business card really reflects the look of their website to help them establish a cohesive brand.
The client really wanted a circle in his logo, so I placed the whale illustration I did on top of a transparent circle. I also used a italic typeface to give the logo a sense of fast movement.
The idea here is to put all of their current & future collateral together. Then pull up their website at the same time and you will really get a sense of the branding that my client was very big on establishing.
- Photoshop CC
- InDesign CC
Mathew really captured the movement of water for my pool site. It really resonates with our customers.