Using whitespace I introduce positive and negative space into the overall composition of your piece of communication. This controls the eye flow of the viewer increasing your chances of getting your message across in a clear way.
The Elements of Design
Using points, lines, colour, shapes, form, tone and texture I create compositions that communicate effectively and draw the viewer's eye in to continue reading. This makes your piece memorable and more likely to be shared.
The Principles of Design
Using focus, balance, contrast, rhythm, and scale I introduce the viewer of the piece to a well thought out composition that keeps them interested and engaged.
The arrangement of all the design elements, unified with the principles of design make up a composition.
Communicating effectively will strengthen your brand awareness. Since 90% of the way we "read" is visual, this is the most important part of your presence. The presentation isn't everything, but creating an engaging piece of communication will increase your chances that it will be read.
Graphic Design Services available:
Graphic Designed Collateral I specialize in:
Corporate ID/Logos, Stationery, Business Cards, Posters, Brochures, Direct Mailers, Annual Reports, Editorial Design, Newsletters, Advertisements, eBlasts and graphics Collateral.