Print Typography

Typography is the most important element of Graphic Desing

Typography is the art and technique of arranging type in order to make language visible. This involves the selection of typefaces, point size, line length, leading, tracking and kerning. Typography is not the art of designing typefaces, but the art of laying it out.

Modern day applications

Typesetters, compositors, typographers, graphic designers, web designers, art directors, comic book artists, graffiti artists, clerical workers and anyone else who arranges type for a product practice the art of typography. If you’ve ever edited a text document and played around with the look and feel of the document you yourself have practiced the art of typography.

A brief history

Tracing it origins to the first punches and dies used to make currency way back in ancient times. Typography first surfaces in text by reusing identical characters and dates back as far as 1600 BC.

Summary

Typography is all around us. We read books, emails, billboards, ads and watch television. If you’re reading something then you are viewing typography. Without it how would one communicate with another person? Typography only takes a second place position to the message that is being delivered.