Graphic Design

Print Typography

June 14, 2018

Typography is the most important element of Graphic Desing

Typography is the art and technique of arranging type in order to make language visible. This involves the selection of typefaces, point size, line length, leading, tracking and kerning. Typography is not the art of designing typefaces, but the art of laying it out.

Modern day applications

Typesetters, compositors, typographers, graphic designers, web designers, art directors, comic book artists, graffiti artists, clerical workers and anyone else who arranges type for a product practice the art of typography. If you’ve ever edited a text document and played around with the look and feel of the document you yourself have practiced the art of typography.

A brief history

Tracing it origins to the first punches and dies used to make currency way back in ancient times. Typography first surfaces in text by reusing identical characters and dates back as far as 1600 BC.

Summary

Typography is all around us. We read books, emails, billboards, ads and watch television. If you’re reading something then you are viewing typography. Without it how would one communicate with another person? Typography only takes a second place position to the message that is being delivered.

Resources

Google Fonts
Google Fonts

By far the best resource for finding new fonts that are all 100% free for commercial use and open-source.

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Font Squirrel
Font Squirrel

My second favourite resource for fonts. This library has a lot of great display fonts that are great for headlines. Just make sure you check the license of the font you wish to use online.

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What the Font
What the Font

Have you ever spent hours trying to figure out what that typeface is? Use this online tool to help you find a typeface from any image!

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