A full‑spectrum SEO approach that makes your site easy to understand
On-Site SEO: Make Every Page Pull Its Weight
On‑site SEO is all about what’s actually on your website: the words, headings, layout, and internal links that tell search engines what each page should rank for. I go page‑by‑page through your site to align your content with the searches that matter for your business.
• Keyword research focused on long‑tail, high‑intent phrases like “responsive web design in Barrie” or “plumber in Muskoka open Saturday.”
• Optimized titles, meta descriptions, headings, and body copy so each page targets a clear topic and intent.
• Internal linking that pushes authority to your priority service and location pages.
The result is a site that reads naturally for humans, while quietly doing the hard work needed to rank for specific services and local searches.
Technical SEO: Fix What’s Holding You Back
Technical SEO is the behind‑the‑scenes work that makes your website fast, crawlable, and easy for search engines to index. Even great content can struggle if your site is slow, confusing to crawl, or full of errors.
• Full website audits covering content, architecture, indexing, appearance, and usability so we can spot hidden issues.
• Cleanup of problems like broken links, missing or duplicate meta tags, thin pages, and poor site structure.
• Implementation and refinement of schema/structured data and XML sitemaps to clearly signal what matters on your site.
Technical SEO ensures the foundation of your website is solid, so every design and content improvement has maximum impact.
AI SEO for an AI-First Web
AI search (Google’s AI Overviews, ChatGPT, Perplexity and others) is changing how people discover local services, so your content has to be clear, trustworthy, and extremely relevant. I structure and optimize your pages so AI systems can easily understand who you are, what you do, where you are, and why you’re a good fit for a searcher’s problem.
• Crafting question‑based content that directly answers what your ideal customers ask.
• Strengthening local signals (reviews, citations, Google Business Profile, and on-site location content) so you show up when people search near you.
• Using schema/structured data so AI tools can confidently “quote” or reference your business as a recommended provider.
This means you’re not just chasing blue links—you’re building a presence that shows up in AI summaries, map packs, and traditional search results at the same time.
AI SEO, on-site SEO, and technical SEO work together to make sure your website is discoverable by both search engines and the new wave of AI search experiences. I help you connect all three so you can rank, get found locally, and turn visitors into real leads.
How We Can Work Together
You can bring me in to fully optimize a new site, or to improve an existing one that isn’t performing as it should. SEO services are flexible and can include complete website optimization, one‑time audits, keyword research, competitive analysis, or ongoing consulting, depending on your goals and budget.
