Mixing animated graphics with live footage
Professionally Trained in Visual Effects for Film & Television
Between taking Graphic Design & Web Design and Development, I took a Post-Grad at Seneca@York in Visual Effects for Film & Television. I never really got into the Visual Effects side of the business, but I did learn how to create Motion Graphics or what was called back then Broadcast Graphics. I animate graphics to create dynamic animated videos that can be used in many different applications.
Reels and Social Media Advertising Videos
Short-form video is one of the most effective ways to deliver a focused message and drive action on social platforms.
I create:
- Social media reels and advertising videos for Instagram, TikTok, Facebook, LinkedIn, and YouTube that are tailored to each platform’s specs, audience, and behaviour.
- Talking-head ads supported by on-screen graphics, captions, and callouts so your offer is clear even with the sound off.
- Product and service promos that combine footage, typography, and motion graphics to increase clicks, signups, and sales.
- Every ad is edited around a clear hook, benefit, and call to action, so viewers know exactly what you want them to do next.
Animated and AI-generated Videos
Animated video is ideal when you need to explain something complex, visualize an idea, or avoid relying on traditional live-action shoots.
I can help you with:
- Explainer videos that walk through a process, product, or service step-by-step using icons, diagrams, and simple character animation.
- Branded animated spots for campaigns, landing pages, and email that reinforce your visual identity.
- AI-assisted videos where AI tools generate or enhance visuals, and I refine, composite, and edit them into a polished, on-brand story.
AI is used as a tool—not a shortcut—so the final video still looks intentional, cohesive, and aligned with your brand.
Types of Motion Graphics I Create
Motion graphics bridge the gap between static design and full animation, making your message more dynamic without losing clarity.
Common types include:
- Logo stings and idents that give your brand a memorable animated intro or outro.
- Lower thirds, titles, and name keys for interviews, talking-head content, and webinars.
- Kinetic typography (animated text) to emphasize key phrases, quotes, and statistics.
- Animated infographics and charts to make data easier to understand and more persuasive.
- UI/UX and app screen animations to preview digital products or flow through key features.
These elements can be combined with live footage or used in fully animated pieces, depending on what communicates your message best.
Video Editing with Communication in Mind
Good editing is invisible. The viewer simply feels that the story is clear, the information is easy to follow, and the video “just works.”
My editing approach focuses on:
- Story and structure: establishing a hook, building context, and landing a clear takeaway.
- Clarity: using cuts, transitions, overlays, and titles to guide attention and avoid confusion.
- Sound: balancing music, voiceover, and sound effects so they support the message instead of competing with it.
- Platform-specific outputs: vertical for social, horizontal for web and presentations, with the right lengths and formats.
Because of my background in visual effects and motion graphics, I can also integrate animated elements seamlessly into filmed footage for a more polished final result.
The Goal: Communicating Effectively
Every project starts with one question: what do you need people to understand or do after they watch this?
From there, I help you:
- Choose the right format (reel, explainer, AI-assisted piece, or a mixed approach).
- Script and storyboard the key beats so the message is simple and focused.
- Design and animate visuals that support the story instead of distracting from it.
- Deliver ready-to-use files optimized for your website, social channels, or internal communications.
If you’d like to talk about a specific video idea—or you have existing footage or assets you’d like to bring to life—reach out, and we can plan the most effective way to tell your story.
Please check out my Demo Reel below to get a sense of what I can do.
Due to the nature of my clients, I am unable to show the actual creative work I have done recently.
