Are you tired of spending a full day or more scheduling all of your posts across all of the platforms you use? Are you tired of having to use multiple tools to accomplish this task? Do you wish that you could have it all in one place? If you answered yes to any of these questions, then I want to tell you about the best social media content scheduler tool I have found.
The tool I want to talk about is called Publer!
Anything that can save time on your digital marketing tasks can be a life-saver if you are like me. I have the ARGENTUM (silver) plan with Publer. It gives me access to 5 social accounts (which is precisely how many I have), with the option to add more for a small fee. Included with that plan that works out to about CAD 130/year, I have unlimited scheduled posts and drafts, bulk scheduling, analytics, and many more features.
This online tool has a great UI/UX, and as soon as you log in to your account, you can either create posts, look at old posts & scheduled pots or see a calendar view of those posts. The tool also offers social analytics for those posts, which can be crucial to gain insights into your social activities to see what’s working and what’s not.
By far, my favourite feature of Publer is the ability to create time slots for each social network that you can select when using the auto-schedule feature! The best I swear! You set up the time slots and how frequently you would like it to post and boom. One of my posts can be shared across all 5 of my different networks and scheduled at the appropriate times on different days. I’m sharing with my Facebook business page, Google My Business page, LinkedIn, Pinterest business profile and Twitter.
I just finished scheduling my entire year of content in about 1 hour. This usually would take me a full day, and on some networks, they don’t even have the option to schedule.
I highly recommend this product to all my friends and clients. I couldn’t live without it anymore.
Let’s dive further into the features that this tool offers
Within the posts tab, you can also recycle and reuse posts and schedule them for a later date. This is great for your evergreen content that never gets old. I have a full year of evergreen content on my blog that I have scheduled to recur each year, and then I have some curated lists of told for web designers and developers that I plan to come out in between that evergreen content.
With my subscription plan also comes analytics. As I just upgraded the silver plan, I don’t know how it looks yet, but I see page likes reach, engagement, link clicks and views for Facebook. For Google My Business, there are business searches, views, reach, clicks analytics.
The price and features of this app are tough to beat. There is a free version available, too, with limited scheduled posts if you want to try it out and see if you like it before you upgrade. Check out Publer!