Once the week you have scheduled is over go back the next Monday and record all the engagement numbers within the worksheet to give you a picture of what's working and what's not. This will help you with the weeks going forward.
Step 1 :: Record the dates of the week you are creating your content schedule for.
Step 2 :: Input the required information for each post within the worksheet.
Step 3 :: Use the information you have gathered to find patterns and see your competitors social trends to create your own Social Media content strategy.