Digital Marketing

SMART Marketing Goals

Describe your goals, set a deadline for them, allow you to establish the desired result that is measurable.

Set realistic, attainable and measurable SMART goals for your next campaign

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This worksheet will help you describe your goals, set a deadline for them, and allow you to establish a desired result. Using SMART methodology to set "smart" goals!

  • Specific :: When you create your goals, make them short, crisp, and specific.

  • Measureable :: Don't simply just say you want to "increase your social media following". A measurable goal would be "increase social media following by 25%".

  • Attainable :: If on average you are only obtaining 10 new followers a month, then don't say for the next month that you want 2000. That would be unattainable.

  • Relevant :: If you only have 30 hits on your 10 blog posts a month, do not say you're going to increase the amount of blog posts to 20 to increase traffic. Instead say you are going to market your 10 exisiting blog posts more frequently on a wider variety of social channels.

  • Time-Bound :: Give your goal a deadline.

Now you understand SMART goals! Head over to the worksheet to start setting your goals.

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